I used CreateSpace for my first self-published novel. NOW What?
Please let us know what marketing techniques were successful for you such as:
Word of mouth (how did you accomplish that)
Listing with book distributors such as Ingram, Baker & Taylor, etc.
I have created a companion web site for my book Dear Walt and have begun contacting non-profit organizations which might be a good fit for a promotional fund raiser.
I would love to hear from some of you about how you've marketed a self-published novel to the masses!
I had flyers made, and bought newspaper ads directing them to my site. works pretty well for us.
Really? Newspaper ads worked? They were cost effective? I am surprised.
And to the Original Poster I say, I went to the Dear Walt website and I commend you for it's professional appearance. It looks VERY good. How long have you been on the market and how well have you sold?
Thanks for the kudos on the web site. I am a webmaster for our church and a few small business sites. It comes in handy to have some web site skills in today's market, but a web site will not create sales by itself. We need effective methods of driving traffic to the web site for the book to be profitable.
I got the proof from CreateSpace on July 24, and had my first order for personal sales in hand eight days later. We've personally sold everything we've ordered so far, but have begun our marketing effort first with the web site. Our next efforts will be to get local book signings and have contacted a local non-profit organization for possible event coordination since the plot line of the novel matches their mission.
We have just begun creating bookmarks, doing press releases, and requesting book reviews. We are novices at all this book marketing stuff, but I am a graphic designer and my wife is an editor/proofreader, so we have an advantage in keeping promotional costs down. For instance, the bookmarks we are able to create, design and produce in "on demand" quantities without having to order from a publisher at overly inflated prices. And press releases cost nothing but time via email.
Questions still unanswered:
We need to know how to approach book stores for greatest effectiveness: in person, via email, snail mail??
How do you find book clubs? How do you get interviews on radio & TV? How did you get a serious review by a newspaper or magazine?
I have a great site (at least I think so) for writers to share marketing ideas without the rush of hucksters who try to take advantage of writers chasing our dreams. I made it invitation only to keep the salesmen out. I can send you an invitation if you like. I just need an e-mail address to send the invite to.
I have a website where I sell my book by either linking directly to Amazon or CreateSpace and I also take PayPal orders there. I offer a "membership" on my site where people willing to join can read things before I publish them, converse with me about writings, and various other little perks. There's a blog there and a couple other things that I do anyway. It's just kind of like the author pages that I like to visit in my free time (Richard K. Morgan and Chuck Palahniuk, though Mr. Fight Club doesn't blog much anymore). The website was pretty easy to set up and I just made it a branch off of my personal website to save money ($10/year for a domain)
I was able to get my book into a local business through a consignment deal. Through that store I'm able to do book signings, readings and whatever else I'd like, though I haven't taken them up on that aspect yet.
I'm planning on giving Ebay a try here in a couple weeks. Maybe I'll wait for some special on listing fees or something... who knows =)
I've found a lot of help with getting my name out there along with my books by going the social network route. MySpace is my biggest draw. Because of that, I'm now getting calls from top PR firms to get me on major networks for interviews and such. I'm doing the research on them now. My blog site has helped me to get radio interviews easily. It takes no tech experience to set it up and it makes it easy to link Amazon info to my site.
Over the years I've found a lot of help in three books for my previous three:
John Kremer's "1001 Ways to Market Your Books"
Marilyn and Tom Ross, "Jump Start Your Book Sales"
Jay Conrad Levinson's "Mastering Guerrilla Marketing"
I hope some of this helps.
I'd love to hear how others do this as well. Thanks ahead of time.
Hello. I'm new in here. I just published my first book through CreateSpace and I'm trying a couple of things to get the marketing effort going.
I am contacting publishers and agencies directly and telling them I have the book (they know it can be re-issued) and that they can see what it's about at Amazon.com. If they are interested, I will send them the book. I just started this last week. So far, two publishers have asked to see it. One has come back and said they don't deal with memoir like mine. They liked the book, the cover, layout, etc. However, they gave me the email and name and address of another publisher who they think might be interested.
I have received several passes from the agencies and have yet to hear from most. Surprise! I'm bypassing the requirements to send chapters or outlines or synopsis. What I hated about contacting agencies with my ms was that they all wanted different versions of the basic requirements. With the book, I'm saying, "Here it is. Take a look. Here's what it can be. Not interested? Fine.
I'm taking a two-pronged approach. The cool thing is that I have the book and it's selling a copy or two a day and that is fine. I am proud of it because it is the book I wanted to write. I hired a professional editor, but we worked together and I made all final decisions. It's really my book. If I get a deal with a publisher, I'll have to consider what it is at the time. I feel much more confident in turning THEM down if necessary.
I also put together a press kit and a news release to send as a PDF attachment or by mail. I'm going to submit the information to local newspapers and radio stations.
Having the book is a great place to be. You might be asking if I am happy with the book as it is, why try to get a large publishing house interested. Well, part of the reason I wrote the book was to introduce as many people as I can to my eighteen-year-old sister whose life was taken by a serial killer. BTW, the book's title is She Had No Enemies: A Memoir. If big publishing is able to do this better than I can, it'll be important in considering letting them take it on.
Do anyone know of a publisher that deals with HOW TO BOOKS?
In the index of the 2008 copy of Writer's Market, publishers are listed by subject. They list 170 publishers in the How-To category.
My book just became availabe on createspace last Thursday and on Amazon on Monday. Prior to this, I stopped in at a Border's book store and inquired about setting up a book signing. They were surprisingly receptive to a local author. The trick is getting the books to the store
since Border's purchases through book wholesalersso I was told that I would have to sell my books to the book wholesaler, and then Borders would order from them. I am still working on this.
Also, I started joining more groups on LinkedIn and networking through this networking site. I do have a website www.lifeisjoyful.org and have the link to createspace on this website
I am trying to decide if I should link to Amazon insteadeven though I make less money on the Amazon link--some people may be more comfortable purchasing from Amazon.
My question to the group is how are sales going? Is it what you expected?
The money is fine, since it cost me nothing to publish. What I want to see is volume and my strategies above, and a few others, should tell me in a few months.
An important reminder to all:
Per our guidelines, please do not include phone numbers, e-mail addresses, physical addresses, or other personal information in your posts.
Thanks for your cooperation.
CreateSpace Community Moderator
Would love to get involved in this opportunity you present, but the CreateSpace guidelines forbid sharing of the very information that would allow us to connect beyond this location.
I write technical books and articles.
My first book was published through a big name publisher.
It sold well for a technical book. 3000+ over 4 years.
They offered it through wholesalers and amazon. Even though book stores carried it I found Amazon was about 65%-70% of sales.
They did little to promote it.
I starting writing technical articles for a few magazines. That helped promote the book and me as an author. That seemed to help sell books.
In the end they got me started writing books but they made 85% of the profit. It wasn't worth it when I factored in how little they promoted my work.
The second book I self published through cafepress. I could never get an ISBN worked out through them so I only sold it through my website. It wasn't a real popular topic but I still sold 300+ in 3 years. I advanced to a monthly column for a technical magazine. They offered the second book also on their website and sold a few dozen.
My third book just launched on CreateSpace. 70% of my sales are through amazon. I also hooked up with my magazine publisher again along with a manufacturer of the main product I wrote about who sell it through their website. They make up 20%. I sell the remaining 10% through my website.
So far this book is on track to match the monthly sales of the first book though it only been out for two months. I'm making 5 times the money through Amazon sales and more through the other channels.
Amazon/CreateSpace has been a great option for me. I will updating my first two books and moving them to createspace. I have a fourth book coming out soon which is a collection of my early articles.
I find Amazon is the best way to sell as it happens automatically and any publication you can write an article for helps promote you and sell your books. Plus you can use the content for a future book.